Viewing entries in
Ballerina Model Call for Asheville, NC. A VERY special offer
What are you doing for Mom this Mother's Day? Book her in for a makeover and photo shoot and she will decide that you are her favorite :-)
Gift a Gown photography promotion with Cat Ford-Coates
Twice a year we host a day of headshots here in our Asheville studio, a “Headshot Marathon” if you will. This is a fabulous opportunity to update your personal branding for your business, social media and your own advertising. The best part? You receive your portrait choices digitally in web and high printable resolution AND matted and ready for framing.
Do we photograph headshots normally? Absolutely! The nice thing about a marathon setting is that because there are a few appointments available for the day, you are able to enjoy a taste of our services with a bit of a discount. Normally our professional branding sessions are $550 each, include: a preparation consultation, photo shoot at our studio or at your location of choice, professional hair and makeup styling, 2 wardrobe changes a 1 hour photo shoot and an in person reveal and ordering session where you choose your favorite 2 images from your session. Whether you opt for our full service headshot appointment or an appointment at our bi-annual marathon, you can rest assured knowing that we strive for not only great imagery for your needs, but also a fun experience for you with the highest level of service.
When was the last time you had a professional portrait taken for your business and personal branding? According to Salesforce.com:
“Your profile (social media) should be viewed as an online resume and needs to be as professional as possible,” adds McLain, who suggests updating your headshot once a year. “Recruiting in the tech industry, I expect candidates to have a thorough and polished social media presence,” adds Cesarz. “Not having a completed profile is more of a red flag than a profile lacking a picture. A profile with a picture of a landscape or a pet picture is worse than no picture at all and comes off as unprofessional.”
Sara Elisabeth Photography also touches on some key points about headshots and your industry in this LinkedIn article.
“More and more companies are opting to use the same photographer for their entire staff. Companies, large or small should consider hiring a photographer to capture professional branding images of their staff because it demonstrates unity and consistency in a world where the image is more and more important.” – Sara Shirley of Sara Elisabeth Photography
Are you rocking a selfie for your personal branding? My husband is an ad designer for a local sales publication and more often than not, comes home in complete disbelief at how many professionals send him quick and dirty headshot “selfies” from the local coffee shop or worse yet, seat-belt strapped in their cars to be included in their magazine. I just shake my head. For those of you that may be guilty of this, (c’mon now, we’ve all done it even if just for a profile pic on Facebook) consider what your potential clients, or worse yet, your past clients are gleaning from this seemingly harmless photo of you. I’ll even use one from my social media as an example (give me SOME credit here, it was a few years ago ;-D)
On a personal level, I was really excited about my new earrings, those giant feathers of glory right there. Gah! I still love them! I wanted to show them off in between the boutique and my outing for the night. A little personal splurge. Now, on a professional level with that as my social media “branding” what might that image say about me as a professional photographer?
Not so much, right? The image is blurry and over filtered, I’m in a CAR for crying out loud, light is all over the place and there is a funky border? If you were considering me for my portrait services and decided to do a little digging on me on social media before reaching out for your session, would you feel confident about my ability to provide you with a great service? My past clients (I’m friends with many of my past photography clients on Facebook) might see this image and think “Really? Really Cat? You charged me MONEY for your photography service and THIS is what you come up with for your very own profile picture?” Yeah, it would leave a bad taste in my mouth too.
What about this one? Is that a bit better? Sure, it’s not fantastic but it is football fields beyond that first image isn’t it? I’m well styled in hair and makeup (Meghan Pulliambtw), you can easily read my facial expression and my pose is simple. The image is clear.
To be clear, this is not a headshot. However, what do you get from this image? How might it affect your first impression of me? What does it SAY to you? Chic and stylish, polished, maybe that I’m curvy and might connect to some body image issues that a client might have, that I care about my own image enough to shoot with a professional and include styling so that I am putting my best foot forward with something as simple as social media? It’s not so simple is it? That branding is your first interaction you have with any potential client and it needs to convey that you are worth every penny you charge and, that in caring enough about your own public image, you will care tenfold about each and every client experience that comes through your door.
Now, is that to say that I don’t have “other” images as my social media profile? Not at all! There are fun ones, images with my wonderful dogs or with my husband. From these images you might even decide that I’m fun or adventurous, or that I love my family. And those may help your decision about whether or not you choose to hire me for my service. What none of those image says is “I am a professional and I care about you and your experience with my work.” THAT is what your headshot needs to convey.
On the Studio 828 Photography business page, in the past I’ve leaned more towards having a logo as the profile image simply because it creates recognition in my readers’ news feeds when I post. Though, I think that may fall by the wayside. I’m finding that my followers connect more with me as a person AND a business when they see ME. I am my the face of my business. Whether it is when I post behind the scenes imagery or video, the bounce on the engagement is always great. Returning clients and potential clients connect with my business through me. That being said, by Monday August 3rd (see how I’m giving myself a deadline here?), I will have photographed new headshots for my social media presence. It is just as important for me as it is for you. When was the last time you updated your personal branding? Be honest now…was it more than two years ago? Three maybe? Why don’t we go ahead and get you in on August 15th then? There are only a few appointments available for the day so please reach out for your personal consultation today.
Remember, the headshot is the new handshake.
All My Best,
UPDATE: I did it! I found the amazing Lauren Gregory of Lauren Gregory Photography and she was kid enough to handle me, insecurities and all and captured this lovely headshot for me! Yay! I’m updating as we speak!
Preparing for a photo shoot as a photographer. So, what does that mean? What are this photographer’s steps of service? Don’t I just show up and shoot and send you home? Nah, it wouldn’t be nearly the experience for either of us if that were all there was to it. What is my process? Well, there are a few steps.
First and foremost: I have you in to our photo studio here in Asheville for a consultation (or via Skype if you aren’t local – @CatFC828) and we get to know one another a bit. Really, its a conversation more than anything. I ask you questions about what you’re hoping to get out of a photo shoot experience with us. Is it to celebrate a recent victory? A holiday or anniversary gift for a loved one? Investing in your own self care? Maybe you haven’t had a professional portrait taken in a while…or ever? You ask me questions, whatever is coming up for you: What do I wear? How much should I bring? Should I do my hair? What kind of shoes should I bring? What kind of artwork do you offer? How much is it? Can I bring a friend/daughter/sister/mom/partner? We’ll address all of these things, and more. These consultations typically take 30-45 minutes and are no obligation. If after we meet you decide that maybe I’m not the right photographer for you, that’s okay too.
What do YOU get from this consultation?
- You get a sense of who I am as a person and a professional photographer and an opportunity to connect with me on a personal level. This of course, allows you to build trust in your choice of photographer and not into some random person you hope will do a good job.
- You see the studio for yourself and can peruse the wardrobe we have in house
- Examples of what I mean by “texture vs print”
- A direct understanding of our products and pricing menu by showcasing our artwork with examples and discussing the options that may or may not work best for your needs
- Confidence about things you need to know to prepare for your photo shoot. Look, coming in blind to a session creates insecurity both in your expectations of us and yourself. That education is key to you feeling confident in your wardrobe choices and your choice in photographer. Sure, you could hire just anyone to take your picture and, in most cases probably have. Maybe you loved the artwork that photographer created? Maybe you didn’t. It is my job to ensure that we create imagery that you love and will be able to pass down through generations and that deserves more than a 10 minute conversation about how I take your money and when you want to shoot. You deserve a photographer that will tailor your appointment to you and your needs, be available to help you plan your session through inspiration and skill. We are a full service studio. We are there for you from the second you inquire with us all the way through the delivery of your artwork, and then some.
From this consultation I am able to really get a sense of you, your personality, your likes and dislikes and I use this information to tailor your photo shoot TO you.
- Design a posing map based on your wardrobe, body type and personality
- Learn about things you might not be so comfortable with about yourself and be sure to pose you in a way that is flattering for all of your best features
- Understand the types of artwork you are interested in to help me shoot with that artwork in mind.
So, we’ve had our consultation, now what? Well, if you choose to move forward with your makeover and photo shoot with us we will:
- confirm your date with our calendar. That requires a non-refundable retainer paid either at your consultation or a date determined by our conversation at your consultation.
- send you our PDF about the details on how to prepare; everything we discuss at your consultation and more in detail.
- communicate either by email or phone about additional questions that you have before the shoot. For example, you might be out shopping and trying to decide between a few outfits. Text them to me and I’ll give you my recommendations and why. Send me your pinterest boards, tell me what imagery on my website that you love and are drawn to and why and feel free to pin those images as well. You can add comments to everything that you pin so I can know right away when I connect with your board.
- follow up with you to remind you about your session the day before your shoot and then we’ll meet at the studio for your appointment.
During this time, I also take a few hours to sketch out my ideas for your session based on everything we discussed at your consultation, communication before your shoot and any inspiration you’ve provided. I’m no Picasso with a pencil however (see above image), these sketches allow me to solidify a posing map specifically designed for you. I’ll then use this map when you arrive in the studio to plan out your poses once I have your wardrobe in house while you’re in hair and makeup with our stylist.
When you arrive at our studio,we’ll take your before photo and you will go directly in to hair and makeup. Our stylist will discuss with you personally how you’re envisioning your hair style and your makeup for your session as well as anyone else receiving this service in your party. I will be finalizing our posing map based on your wardrobe selection, shooting some behind the scenes stills and video and arranging our first set.
Once we’re into the shoot, I’ll be coaching and directing you through the entire process based on that posing map. I’ll also be sure to capture candid in between poses as well. How you carry yourself naturally is beautiful and while I want to have the foundation of the map, your natural beauty will shine on it’s own as you become more comfortable and I want to capture that, above all else.
Following your photo shoot, we will schedule your in person reveal and ordering session. It is typically within a week of your photo shoot. At this reveal session we will go through all of your edited imagery together and you will choose your favorites for your artwork and place your order. Whether you love one image or twenty-five images, what you purchase is completely up to you. It is my job to create beautiful portraits of you that you will love. It is your job to choose your favorites and try not to want everything that we’ve created together. Once your order is placed we will schedule your product delivery. This is usually 3-4 weeks following your ordering appointment and dependent upon the artwork you have purchased (folio collection, wall art, etc.). I will personally deliver your order to you at the time we choose at your reveal session. I drop ship nothing, ever. All of your artwork is delivered to me first, so that I am able to ensure the utmost of quality from my suppliers before it reaches your hands.
For the record, I am a hugger. I am connected to each and every one of my clients and I cherish you all. Each of us has a story and I am so grateful to be able to learn about you and provide this service for you. That being said, more than likely, you’ll get a hug.
So, there you have it. Are you interested in a makeover and photo shoot with us at Studio 828 Photography? I would love to photograph you.