The next piece of the proverbial puzzle in building your marketing strategy is to understand that all marketing is not created equal. In my last article, we discussed how to understand where your strengths lie in the marketing you're currently accomplishing and whether or not those efforts are producing results (ie. - where did those last 10 clients come from?).
Did you know that it took me almost three years to realize that all the "work" I was putting in building a social media following was actually just me hiding from marketing my business? Yup. I can create content faster than you can spell my full name off the top of your head (and I'm not even including my middle names here) so I spent day after day learning about SEO strategies, and blog posts, and Facebook, and Instagram, and God! Somebody shoot me!
Don't get me wrong, having a strong online presence is fantastic. That presence is what helps me to set my business apart and engage with people while I am out networking, or photographing my clients. My online business is what keeps the proverbial wheels spinning while I focus on the PEOPLE in my community and in my pipeline. The thing of it is though, when I was focused on all of that, for THREE FREAKING YEARS, my work was less than good, I was desperate for sales, and it was easier to be "busy working" than it was for me to face the actual problem, ME.
I'm not saying that is the case for you too but I do urge you to take a look. You don't have to share it with anyone, just yourself. Whether you're busying your schedule up writing blog posts or designing your website, or meeting 47 women everyday for networking meetings that you never ask for the sale from...I'd recommend looking a little bit closer at what you're avoiding in your business. I'd put $100 on it right now that if you're experiencing a block of revenue, that thing you're avoiding has something to do with it...like a lot do with it. Like it is the reason you're in your own way.