Viewing entries tagged
personal branding

Buckman Family Portraits

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Buckman Family Portraits

Julie and her daughters were photographed by Cat Ford-Coates to create beautiful branding images for their business website and legacy heirloom portraiture for their family to cherish. Read all about it!

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Personal Branding for a western North Carolina Powerhouse

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Personal Branding for a western North Carolina Powerhouse

Emily Breedlove is not your everyday entrepreneur. In fact, she is more engaged in the entrepreneurial community of western NC than any 4 people could hope to be. She’s what you call “plugged in”. Cat Ford-Coates created her new personal branding campaign at Studio 828 Photography.

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Movin on Up! {High-end real estate WNC}

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Movin on Up! {High-end real estate WNC}

Alexandra’s smile just won’t quit. I LOVE that about her. We had so much fun during her shoot. One of the greatest things about our story together is that I spoke with her earlier in the fall and she decided that it wasn’t the right time for a personal branding session. Alexandra is a realtor with Keller Williams and placing herself in the luxury market here in western North Carolina but was concerned going into the winter here, that it might be better to wait until the Spring.

Well, about a month later, a gentleman calls me and he is researching photographers for his wife. Her real estate business is taking off like wildfires in California (sorry Cali, no offense) and she needs new branding images. She’s been using the same head shot for about 10 years and, like all savvy entrepreneurs isn’t looking for the “same ole head shot”. He was drawn to my work because of our message in connection and empowerment, as well as our imagery. It is anything but run of the mill.

Oh, and did I mention that he went on, gushing about his wonderful wife for a good twenty minutes, telling me how much he adores her? Yeah. After about ten minutes it dawned on me that I had already spoken with his wife and kablammo! I was even more thrilled to be photographing her! She must really be pretty incredible if her husband has gone on in his admiration to a complete stranger. Yes, she is. In fact, if you’re in the market for real estate here in Asheville, I highly recommend her. We talked shop a bit and, she knows her business inside and out.

Hair and Makeup: Wendy, Blush Asheville

This was her family’s FAVORITE image from our session. I must admit, it’s one of my favorites too.

This was her family’s FAVORITE image from our session. I must admit, it’s one of my favorites too.

Alexandra Krobatsch, Forever Asheville

“Turning Dreams Into Realty”

828.747.9305

Alex@ForeverAsheville.com

Did I mention that one of the things we are offering our branding clients is more than a string of head shots. We are also using the images they love the most, and incorporating them into seasonal Facebook cover photos for their businesses. Remember, the point of your branding session is to ensure that you have cohesive imagery for your marketing efforts throughout the year. Social media is, like it or not, a HUGE component for your revenue. Nurture it. Care for it. Leverage it for your own business.

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Want to learn more about how Studio 828 Photography can update your professional image to build your business? Let’s grab a coffee and chat about it! I love supporting local businesses and entrepreneurs here in western North Carolina. I would love to support yours too.

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Being your Brand

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Being your Brand

Being Your Brand: I spend a lot of time with clients discussing how cohesive imagery impacts their brand. I also spend much of that time discussing how self-hate can play a big part in when you book a portrait session, what you will choose to wear for your photo shoot, and how you want to be portrayed. I am no exception to that rule.

In 2016, we have some really great opportunities that are coming up for us and I wanted to come into this new year strong. Part of that plan included a photo shoot with Wendy from Blush Asheville to promote a really exciting event we have coming up later this month with the Special Olympics.

During the shoot, of course we had fun and laughed a whole bunch. I even got super excited about my hair and makeup.

I am officially the goofiest #LaraCroft photographer in history…

I am officially the goofiest #LaraCroft photographer in history…

SERIOUSLY Y’ALL, WENDY BLOWS ME AWAY ALL THE TIME. I CAN’T EVEN TELL YOU. YOU JUST HAVE TO EXPERIENCE IT FOR YOURSELF.

 

And then I found myself really getting down on myself about the weight I’ve put on over the past couple of years. Don’t get me wrong, I recognized it, in a big way a few weeks back and am making the effort. Walk/running, putting the pizza on the back burner, more water, the whole shebang. That doesn’t mean it isn’t disheartening. But luckily, Wendy looked at me and said “Girl, you are a WOMAN, you have curves! Embrace it!” and she was absolutely right. It isn’t about having the perfect body. It isn’t about looking the way I did five, ten, even twenty years ago. It is about loving me for who I am today.

I am so incredibly lucky to be a portrait photographer. It is my job to help women feel good about who they are, right now. It is never about trying to be anything other than better than we were yesterday. I am grateful that my team understands that too. Thank you, Wendy.

So, how do you go about “being your brand” exactly? In my world, almost everything that I do involves my brand, somehow. It is all about choices. What to wear, how I spend my time, who I spend my time with, what luncheons to attend, trips we take, purchases throughout the year, and opportunities that present themselves do so based on HOW your market perceives you.

Wendy’s brand is all about Blush! Sophisticated, successful, sharp. She has cultivated Blush for twelve years from it just being her, to contracting nine amazing artists to provide makeup artistry to over 150 weddings each season. Not to mention her services in television, and on set with photographers

Wendy’s brand is all about Blush! Sophisticated, successful, sharp. She has cultivated Blush for twelve years from it just being her, to contracting nine amazing artists to provide makeup artistry to over 150 weddings each season. Not to mention her services in television, and on set with photographers

Me personally, I love a ripped jean. Like 1992 ripped jeans. I am a child of the 90’s so, the grunge era and I, we go way back. As much as I LOVE some Pearl Jam I simply cannot, as an entrepreneur dress at that level of comfort any longer in my life, at least not publicly  . Haha! Does that mean that I can’t incorporate some fun into my style? Of course not but, if I am going to be ready for every great opportunity that COULD be available to my business then I had better be prepared to run with the big dogs and so should you. What does your brand look like? Mine is urban, chic, powerful, and honest. With that kind of vocabulary, you won’t catch me at a photo shoot, or even on the street in a lazy anything. Does it mean I will be in a suit? Nope. I gave my last two suits to Goodwill about a month ago. They lived in my closet for five years and I never. wore them. once. My warpaint now is glamour. Plain and simple. Am I a goofball? Sure! That doesn’t mean White House Black Market isn’t all up on my vision board and my leather pants…they are here to stay.

I am living my brand and so should you. Be prepared for success, it just might work out that way.

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