Viewing entries tagged
marketing

WTH ACTUALLY is a Marketing Strategy?

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WTH ACTUALLY is a Marketing Strategy?

In order to create an effective marketing strategy for your business, first you must identify your strengths and weaknesses. What is working for you already? WHY is it working? In this article we'll cover an exercise to determine where you fall on the marketing spectrum so that your next marketing plan can leverage your strengths and turn them into revenue for your business.

https://www.eventbrite.com/e/from-chaos-to-clarity-marketing-strategy-tickets-39733431764

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Being Your Brand

Being Your Brand

Our annual Signature Branding Sessions are scheduled for January 8th! Book your spot TODAY!

Personal Branding is a Sign of Leadership

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Personal Branding is a Sign of Leadership

Recently, to our portrait menu we have added an option for personal branding. “Personal what?” That’s right, personal branding. As a photographer I am quite aware of the impact of my craft however, many people pass over their branding with the hopes that it will take care of itself or, if they just get a quick and dirty head shot session in with any photographer they’ll be covered and will “deal with it later” and then, later comes.

I was lucky enough to have had the opportunity to photograph Alicia Sisk-Morris. She was in need of updated head shots as she had recently re-branded her business website and she does regular speaking engagements on accounting and empowerment of small business owners throughout WNC.

For her consultation we discussed what exactly she needed her imagery to portray? Yes, she’s a CPA but so much of entrepreneurship is about being able to connect with your clients, potential or existing before they even pick up the phone. For Alicia, she of course needed them to portray her approachability but also that she is a professional and friendly and can carry her brand with her image. She is the face of Sisk-Morris CPA, LLC.Even in our western North Carolina town, that’s a big deal. She wants her clients to understand that not only does she have the experience, education and staying power that any CPA should have (I mean c’mon, they’re responsible for our taxes here) but also that she is a real person. In my experience, Alicia is funny and charismatic not to mention she knows her stuff!

She was a guest speaker for a women’s group that I chair about small business owners and taxes (I know, you are really wishing you were there aren’t you?) and she gave not only a well thought out presentation but each of us was able to connect with the information. I don’t know if you know many creatives but when it comes to money, numbers, and organization, that can be quite the feat. Alicia made it painless, easy to understand and was open to questions and gave comprehensive answers. That to me, is better than gold.

I am incredibly grateful to have photographed you Alicia. I am also thankful to know you. I love that you specialize in small business and in women owned businesses as well. Thank you, more than you know.

Xo,

Cat

Personal Branding is a Sign of Leadership

Personal Branding is a Sign of Leadership

I’ve invited her to write a guest post about her experience with our studio. These are her words.

Personal Branding is a Sign of Leadership

 

As a female Certified Public Accountant (CPA) located in Asheville, NC, I work with a lot of self-employed individuals and small business entrepreneurs.  I advise my clients that it is especially important to be mindful about how you are presenting yourself to your clients.  The message you send should be consistent in both the written and visual form.  A part of that imaging is creating a logo, website, and social media profiles that share a consistent message.  Your message should include a solid professional head shot and a logo that matches your company vision.  Many of us, myself included, are the faces of our business and we should always put our best face forward.  If you are comfortable in doing your own branding then by all means, save yourself some money and do it yourself.  But if you are like me, you may need some help in the design department.

According to a Forbes magazine article written by Glenn Llopis “Developing your personal brand is essential for the advancement of your career and development as a leader.” When you represent your company, you want to make sure that you are presenting yourself in the best possible light.

I recently upgraded my website design and felt I was in need of an updated head shot to accompany the refreshed text.  I was fortunate enough to have met Cat Ford-Coates, owner of Studio 828 ,at a local networking group.  Cat is a local photographer who specializes in photographing women.  Having seen some of her work online, I felt Cat would photograph me in a professional light.

Cat’s process is, in my opinion, quite unique.  She requested that I bring as many outfits as I would like along with jewelry and accessories.  She took the time to go through my selections and chose the outfits that would photograph the best.  She also hired a professional make-up and hair stylist to help prepare me for my shoot.  We all know that make-up for camera lighting is often times quite different from we might wear for every day uses. I really appreciated their extra help. They both listen carefully to my styling requests and they gave me exactly what I wanted.  I also have deep respect for Cat’s attention to detail while photographing me.  She knew what poses would be most flattering to my body type while still being mindful of my branding goals.  A head shot is so much more than just a photo of what you look like.  It sends a message to your potential clients and you want to make sure that message fits within your personal brand.  As Glenn Llopis stated “Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you and / or by being associated with your work and the industry you serve.”

Thank you Cat for listening so well to my requests and giving me a head shot that I will proudly post on my website and use for upcoming literature and public speaking engagements.

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Personal Branding for the Modern Entrepreneur

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Personal Branding for the Modern Entrepreneur

As small business owners, we often opt for the fast head shot session with that one photographer that is just starting their own business, in regard to our own branding for the sake of saving the almighty buck. And then, as the evolution of our brand takes hold we often realize, that head shot we had taken two years ago out in a field in the middle of the day…it just isn’t communicating the way we need it too. Often times we didn’t even make it outside (or we did…at noon, on a lunch break) and ended up being photographed while sitting on a wrinkled bed sheet with bad lighting.

So tell me, now that you have your feet under you when you really look at that head shot with the clarity of experience what is that portrait saying about you and your brand?

Is it saying?

  • She is detail oriented?
  • She takes her business seriously?
  • She seems friendly and approachable?
  • She is authentic?
  • She is professional?

Or is it saying:

  • She is operating her business on a wing and a prayer?
  • She is just starting out?
  • She is inexperienced?
  • She is off-putting or worse yet, mean?

What you’re looking for in a photographer is one that will not only photograph you in such a way that you have great lighting or a studio to be photographed in but one that will take the time with you to:

  • tailor your photo shoot to your own branding needs
  • handle your hair and makeup styling with a professional
  • pose you in a myriad of ways that flatters you
  • give you several options in wardrobe so that you’re able to create cohesive branding throughout the year that you can release for different events and marketing opportunities and speaking engagements and not just the “same old head shot”
  • customize a Facebook cover photo to you and your business

If you’re considering “new head shots” I invite you to experience our personal branding sessions at our Asheville photography studio. Ask about how we can tailor your photo shoot to YOUR branding needs. We would love to photograph you.

Personal branding is more than just a head shot. Ask about how our personal branding sessions are tailored to your needs.

Personal branding is more than just a head shot. Ask about how our personal branding sessions are tailored to your needs.

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Personal Branding for the Modern Entrepreneur

As small business owners, we often opt for the fast head shot session with that one photographer that is just starting their own business, in regard to our own branding for the sake of saving the almighty buck. And then, as the evolution of our brand takes hold we often realize, that head shot we had taken two years ago out in a field in the middle of the day…it just isn’t communicating the way we need it too. Often times we didn’t even make it outside (or we did…at noon, on a lunch break) and ended up being photographed while sitting on a wrinkled bed sheet with bad lighting.

So tell me, now that you have your feet under you when you really look at that head shot with the clarity of experience what is that portrait saying about you and your brand?

Is it saying?

  • She is detail oriented?
  • She takes her business seriously?
  • She seems friendly and approachable?
  • She is authentic?
  • She is professional?

Or is it saying:

  • She is operating her business on a wing and a prayer?
  • She is just starting out?
  • She is inexperienced?
  • She is off-putting or worse yet, mean?

What you’re looking for in a photographer is one that will not only photograph you in such a way that you have great lighting or a studio to be photographed in but one that will take the time with you to:

  • tailor your photo shoot to your own branding needs
  • handle your hair and makeup styling with a professional
  • pose you in a myriad of ways that flatters you
  • give you several options in wardrobe so that you’re able to create cohesive branding throughout the year that you can release for different events and marketing opportunities and speaking engagements and not just the “same old head shot”
  • customize a Facebook cover photo to you and your business

If you’re considering “new head shots” I invite you to experience our personal branding sessions at our Asheville photography studio. Ask about how we can tailor your photo shoot to YOUR branding needs. We would love to photograph you.

Personal branding is more than just a head shot. Ask about how our personal branding sessions are tailored to your needs.

Personal branding is more than just a head shot. Ask about how our personal branding sessions are tailored to your needs.

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